Does It Matter Where Design Teams Come From in Design Studies?

Professionals need to collaborate with multiple stakeholders in product development to stay competitive and to innovate. Through their values and mission, companies develop a specific working environment that can lead to the development of design methods and tools. In this article, we study design team dynamics of professional engineers working in two different organizations. We aim at identifying differences in team behaviors between teams drawn from two different organizations. The goal is twofold. At a theoretical level, we aim at gaining a better understanding of the effect of work culture on design team behaviors. At a methodological level, we explore whether grouping teams from different organizations into a single larger sample to obtain better reliability is relevant. To do this, we compared two cohorts of teams based on which company engineers worked at. Both companies are international organizations employing more than 50,000 collaborators worldwide. Teams of three engineers worked on designing a next-generation personal assistant and entertainment system for the year 2025. We analyzed each team’s design interactions and behaviors using quantitative tools (Multiple Factor Analysis and Correspondence Analysis). Results from this exploratory analysis highlight different behaviors between cohorts as well as a common overall approach to team design thinking.