{"title":"品牌形象变量介导的X、Y、Z世代和生活方式对零售偏好选择的影响","authors":"Setiasih, Triyuni Soemartono","doi":"10.14257/ijunesst.2017.10.8.13","DOIUrl":null,"url":null,"abstract":"Today retail competition is inevitable. To gain market share and gain the most profit, the retailer must know the characteristics of the target market. The existence of several generations in the market, the attention of marketers. Marketers must analyze the generation of the profitable. Each generation has different characteristics, needs and desires. Satisfaction of the generation is a top priority of retailers. Retailers who are able to give trust and satisfaction to those generations will be the main choice. The purpose of this study is to look at the impact of generations X, Y, Z and lifestyle in determining retail choices with brand image variables.","PeriodicalId":447068,"journal":{"name":"International Journal of u- and e- Service, Science and Technology","volume":"329 ","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The Impact of Generation X, Y, Z and Lifestyle in Selecting Preference Retail Mediated by Brand Image Variable\",\"authors\":\"Setiasih, Triyuni Soemartono\",\"doi\":\"10.14257/ijunesst.2017.10.8.13\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Today retail competition is inevitable. To gain market share and gain the most profit, the retailer must know the characteristics of the target market. The existence of several generations in the market, the attention of marketers. Marketers must analyze the generation of the profitable. Each generation has different characteristics, needs and desires. Satisfaction of the generation is a top priority of retailers. Retailers who are able to give trust and satisfaction to those generations will be the main choice. The purpose of this study is to look at the impact of generations X, Y, Z and lifestyle in determining retail choices with brand image variables.\",\"PeriodicalId\":447068,\"journal\":{\"name\":\"International Journal of u- and e- Service, Science and Technology\",\"volume\":\"329 \",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-08-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of u- and e- Service, Science and Technology\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.14257/ijunesst.2017.10.8.13\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of u- and e- Service, Science and Technology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.14257/ijunesst.2017.10.8.13","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Impact of Generation X, Y, Z and Lifestyle in Selecting Preference Retail Mediated by Brand Image Variable
Today retail competition is inevitable. To gain market share and gain the most profit, the retailer must know the characteristics of the target market. The existence of several generations in the market, the attention of marketers. Marketers must analyze the generation of the profitable. Each generation has different characteristics, needs and desires. Satisfaction of the generation is a top priority of retailers. Retailers who are able to give trust and satisfaction to those generations will be the main choice. The purpose of this study is to look at the impact of generations X, Y, Z and lifestyle in determining retail choices with brand image variables.
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