基于服务水平的产品延保销售模式选择

Li Jie
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摘要

基于主从两级供应链,单独设定产品延保价格,形成反映客户风险规避的产品和产品延保需求函数。研究服务水平如何影响供应链的双重边际效应和互补效应。并进一步分析服务水平如何影响制造商对产品延保的销售模式选择,为制造商的决策提供理论依据。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Sale Mode Choice of Product Extended Warranty Based on the Service Level
Based on master-slave two-echelon supply chain, set a separate price for product extended warranty, and form both a product reflecting the risk avoidance by the customer and the demand function for product extended warranty. Study how service level tends to influence double marginal effect and complementary effect of the supply chain. And further analyze how service level tends to influence the sale mode choice of product extended warranty by the manufacturer and provide theories on the decision making for the manufacturer.
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