工作文件45:策略性反贪宣传

Claudia Baez Camargo, Johanna Schönberg
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引用次数: 0

摘要

本工作文件旨在指导正在寻求通过采用行为沟通方法来补充传统反腐败措施的从业人员。它旨在将反腐败信息的类型学与行为改变理论联系起来,并讨论它们的影响。随后,它提出了将反腐败沟通设计为行为改变干预措施的一部分的实际意义。这包括概述如何发展一个强有力的变革理论,作为提高这些努力成功的手段。该指南是基于对最近发表的七项关键的专题相关研究的审查。本出版物是为美国国际开发署印度尼西亚诚信倡议(USAID INTEGRITAS)编写的指南。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Working Paper 45: Strategic anti-corruption communications
This Working Paper is intended to guide practitioners who are seeking to complement conventional anti-corruption measures by adopting a behavioural communications approach. It aims to connect a typology of anti-corruption messages with behavioural change theories, and discuss their impact. Subsequently, it suggests practical implications for designing anti-corruption communication as part of behaviour change interventions. This includes outlining how to develop a robust Theory of Change as a means to enhance the success of such efforts.   The guidance is based on a review of seven key topically pertinent studies that have been recently published.  This publication is prepared as guidance for the USAID Indonesia Integrity Initiative (USAID INTEGRITAS).
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