Fruit and Vegetable Seed Production and Marketing: Existing Practice and Perception of Vegetbale Seed Farmers and Sellers in Bangladesh

Bangladesh has the largest river delta in the world and is known as the basin of South Asia. Accordingly, Bangladesh is naturally fertile, which is the main factor that provides the country with a huge opportunity to produce fruit and vegetable seeds. However, the lack of quality seed production, insufficient seed supply, and lack of seed preservation systems make the seed sector unstable. This research attempts to determine the cause of these problems and identify ways to mitigate them and make a sustainable marketing system. A descriptive research method was applied, based on a survey conducted in Bangladesh in three major seed producing divisions, namely: Dhaka, Chittagong, and Mymensingh. The data were gathered from 40 farmers and 40 retailers & wholesalers who were chosen at random, and the data was analysed in Microsoft Excel. The objective of the study is to analyze marketing practices of vegetable and fruit seeds, the problems of vegetable and fruit seed distribution, and to propose a method for the sustainable distribution of vegetable and fruit seeds. The results showed a lack of genuine and timely market information, poor institutions and arrangements, and poor marketing infrastructure. These findings are indicative of poor marketing efficiency and thereby suboptimal operation of the seed marketing system. Hence, the results found in this study should help to institute appropriate measures for production, market infrastructure, arrangements, and institutions to improve the inefficient functioning of the seed marketing system.