Do cognitive biases condition environmental concern? The case of Italy and Spain

This paper tackles whether it is possible to identify cognitive biases that foster environmental concern among public opinion. In particular, the study focuses on the mere exposure effect. Regression analysis was conducted on data concerning Spain and Italy to test the hypotheses that (1) exposing individuals to proenvironmental stimuli in the form of physical natural environments or recycling policies and (2) belonging to younger generations today is associated with a greater extent of environmental concern. The results confirmed both the hypotheses, suggesting environmental policies that affect individuals in their everyday lives, besides being beneficial for the environment, make the public opinion more conscious about the issue