Analysis on the Motivation of Internet Enterprise Strategic Mergers and Acquisitions and Financial Synergies

In recent years, mergers and acquisitions (M&A) of Internet enterprises have gradually increased. The main strategic goal is to pursue the synergies of enterprises after M&A. Among them, financial synergy is the main concern and also an important indicator to measure the success or failure of M&A. Taking Tencent's M&A of China Music Group as an example, this paper draws conclusions through literature review, theoretical definition and case analysis, and puts forward Suggestions on the risk avoidance of M&A and coordinated sustainable development of Internet enterprises.