3Ps- Path, Pace and Pattern of Recovery from COVID-19 for Different Businesses in Indian Market

COVID-19, outbreak since December 2019, has impacted more than 150 countries as of May 2020. The uncertainty prevails with no cure and vaccine for this pandemic, and the economic situation worsens globally. Indian economy contracts as this uncertainty prolongs. Companies and business need a proper data driven guidance system to suggest their recovery trajectory and also give them optimal prioritization of their resources and operations to reduce unnecessary cash burn and sustain themselves in these unforeseen times. This should be addressed by looking into all local and global economic parameters, current market dynamics, consumer purchase intent and shift in behavior. Ensemble framework to integrate various econometric models, and mathematical constructs are used to further simulate various shock/stress scenarios to identify the pace and path to recovery for different businesses in the short-term and long- term perspectives. Hence this paper attempts at quantifying the impact of COVID-19 on different business sectors and their comeback strategy by analyzing all different self/competitive/market indicators.