The Conceptual Metaphor WOMAN IS AN ANIMAL in Montenegrin wegpages

Animals are both a common and convenient source of conceptualising and constructing metaphors related to humankind in general, and, consequently, women in particular. Thus, women's behaviour and characteristics are often described by using the words and phrases which are used to describe animals (Kövecses, 2010). This paper investigates the three most commonly used realizations of the conceptual metaphor WOMAN IS AN ANIMAL in the Montenegrin webpages (the .me domain). The paper also deals with the context in which these metaphors typically occur, as well as with the ideological values they convey, which are both positive and negative in terms of presenting women's behaviour and beauty.