Interactive Multimedia For Promoting Cultural Heritage Tourism In Penang

Penang, also referred as the "Pearl of the Orient", is one of the most well-known tourist destinations in Malaysia due to its unique cultural, architectural properties and diversity range of heritage arts and crafts. Research revealed that digital technologies in today’s world are almost needed for presenting all types of cultural heritage and boosting the tourism sector especially after the imposition of Covid-19 anti-epidermic measures, resulting in the significant loss of tourists. The main aim of this research project is to promote cultural heritage tourism in Penang with the use of interactive multimedia tools. The methodological approach is formed through the examination and evaluation of a comprehensive reference and an online survey that distributed to the visitors in Penang to discuss the current issues, challenges, and the solutions in promoting the cultural heritage tourism in Penang. This is a concept paper that explores the benefits and methods to develop an interactive website that includes 360o virtual tours, detailed travel guides, animation for introducing the histories of the heritage building and video for promoting the cultural heritage tourism in Penang.