Construction the Image of Akademgorodok: Elements and Structure

The article is devoted to the study of the construction of the image of the Novosibirsk Academgorodok as a hierarchical structure consisting of certain elements. As an empirical object, young residents of Akademgorodok aged 18 to 35 years, both visitors and locals, were chosen. This study is located at the intersection of such areas of sociology as sociology of a city and visual sociology, the study provides an overview of modern sociological studies of the city and classical theories of sociology. The first chapter presents an overview and analysis of the sociological research devoted to the study of a city and approaches to understanding and identifying the image of urban space, and also formulates the main objectives of the study. Thus, the first chapter is the theoretical and methodological basis of our study. The second chapter is a description of the research methodology and contains a description of the empirical object and information base of the study, as well as data collection methods. Data collection was carried out applying two methods: online survey and interview. For each method, a toolkit has been developed — a questionnaire and an interview guide. The data collected by the online survey method made it possible to describe the context of living conditions in the Novosibirsk Academgorodok through the description of subjective assessments of satisfaction with living conditions, and the online survey also served as a way to recruit informants for interviews. After collecting data through semi-formalized interviews, the main conclusions are made and the results of the study are described. The parameters of the language construction of the image of Academgorodok were described, the types of visual images of Akademgorodok were identified, and the territorial identity was described as an emotional connection with the place.