特许经营是全球制造业的未来吗?

Proceedings of the 2000 IEEE Engineering Management Society. EMS - 2000 (Cat. No.00CH37139) Pub Date : 2000-08-13 DOI:10.1109/EMS.2000.872512

A. Carrie, L. Hayfron, U. Bititci

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引用次数: 5

摘要

虽然特许经营在服务业非常普遍，但在制造业却相对不为人知。随着制造业真正走向全球化，企业从世界各地采购原材料，特许经营模式为更常见的扩张方式提供了一种可行的替代方案。本文介绍了一个评估特许经营在制造业潜力的三年项目的一些结果。主要部分描述特许经营，并将其与其他形式的全球扩张进行比较，适合特许经营的制造业务类型以及建立特许经营的步骤。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Is franchising the future of global manufacture?

While franchising is very common in service industries, it is relatively unknown in manufacture. As manufacturing becomes truly global and companies source materials from around the world, business format franchising offers a viable alternative to more common methods of expansion. This paper presents some of the results of a three-year project assessing the potential of franchising in manufacturing. The main sections describe franchising and contrast it with other forms of global expansion, the types of manufacturing business which would be suitable for franchising and the steps in establishing a franchise operation.

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Proceedings of the 2000 IEEE Engineering Management Society. EMS - 2000 (Cat. No.00CH37139)

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