Factors that Affect the Adoption of Digital Bank in Indonesia

The purpose of this paper is to examine a model that explains the factors that influence Indonesian customers to adopt digital banks. Digital bank is defined as a conventional bank that transforms digitally using IoTs, Big Data, and AI in industrial revolution 4.0 era and focuses on developing its services to help customers carry out their banking activity The model proposed was based on the unified theory of acceptance and use of technology 2 (UTAUT2) model. Structural equation modelling (SEM) was conducted to analyze the data collected from the questionnaires that are collected from 100 Indonesia digital banking users, the data collected were analyzed using SPSS and AMOS. The result of this paper shows that behavioral intention is significantly influenced by Habit, Trust, Price Value, Performance expectancy, Social Influence. This study provided important contribution to practitioners to know what change that is need, Indonesian Bank to know how to deal with digital bank customers, and digital bank users to know what is digital bank and its function. This study was conducted only in Indonesia which may limit various culture that exist in other country that can lead to different results in future research