Research on Cultural Communication in Chinese International Education from the Perspective of Communication

With the continuous development of Chinese education, our culture has been widely disseminated in all countries of the world. The main purpose of Chinese international education is to spread our country's culture. Due to the differences between the cultures of countries in the world, the spread of Chinese culture in other countries is more difficult. Therefore, how to effectively disseminate Chinese culture is a question that we need to ponder. This paper analyzes the current situation of cultural communication in Chinese international education and studies the application and dissemination methods of the media in Chinese international education. With the development of economy, the cultural exchange activities between countries all over the world are increasing. The cultural communication in Chinese international education is of great significance for the dissemination of Chinese culture. With the improvement of China’s international status, all countries in the world have actively paid attention to China’s cultural studies in order to achieve a smooth “dialogue” with China in various fields. At the same time, China has also actively promoted the spread of Chinese culture in the world and has provided a consensus platform for deeper cooperation in various fields. However, at present, there are still some problems in the cultural dissemination of Chinese international education, which is one of the main approaches to the spread of Chinese culture. How to effectively solve these problems and use Chinese language international education as a carrier to enhance the effectiveness of Chinese cultural communication is a question that we need to ponder. 1. Related Concepts Analysis 1.1. Explaining Chinese International Education With the development of economy, cultural exchanges between countries around the world have become increasingly close. Under this background, Chinese international education has gradually developed. Its purpose is to promote Chinese language while spreading Chinese culture. Chinese international education refers to teaching Chinese to native speakers of other languages, fully demonstrating China's international status and effectively promoting the spread of Chinese culture . Through the platform of Chinese international education, not only can the personnel of other 2019 International Conference on Arts, Management, Education and Innovation (ICAMEI 2019) Published by CSP © 2019 the Authors 85 countries systematically learn Chinese and Chinese culture, but also promote the exchange between our country's culture and other countries' cultures and promote the dissemination and development of our country's culture. 1.2. Communication and Cultural Communication Communication studies mainly study how humans regularly arrange numbers and symbols together so that they can communicate with each other. People began to study communication science long ago, but in the 20th century to the 1940s, communication studies formally developed into disciplines. At this stage, experts and scholars from various countries have conducted studies on communication science and have had a tremendous impact on cultural communication. With the development of network technology, the significance of communication science in the new era has received more attention from people. In recent years, communication science has made great progress in our country, and the theory system of communication science has also gradually improved. Its connection with our daily life is also increasingly close. Under normal circumstances, cultural communication activities are propagated from culturally prosperous regions to regions that are relatively lacking in culture, thereby promoting cultural development. Cultural communication can increase the exchange of various cultures and promote the spread of Chinese culture. It is of great significance for promoting the development of our country's culture and enhancing our international status. 2. Status Quo of Cultural Communication in Chinese International Education 2.1 Diversification of the Media With the development of science and technology, the types of cultural media are also constantly increasing. These media are of great significance in promoting the spread of culture in Chinese international education and promoting the development of Chinese culture . With the development of network technology and the development of the media in the direction of diversification, it has the following advantages: First, the mode of transmission of the media has changed, which has effectively promoted the initiative of cultural communication. Secondly, due to the increase in the types of media people can choose different methods to spread culture, which makes cultural communication more convenient. Thirdly, cultural communication develops toward the direction of cultural integration. People can use communication media to spread language culture, sound culture, and image culture, and increase the speed of cultural communication. Finally, the spread of culture is no longer constrained by time and space, which has enhanced the effect of cultural dissemination in China and promoted the development of our country’s culture. With the development of network technology, the media must move toward diversification. We should seize the opportunity to promote cultural communication. 2.2. Rich and Diverse Modes of Communication With the development of science and technology and economy, the mode of cultural transmission is also moving toward diversification, which plays an important role in promoting the spread of culture in Chinese international education. For a long time before, we all used paper textbooks to spread culture. This method is autonomous and systematic . Chinese teaching and broadcasting is also an effective method of transmission. This mode of transmission is not constrained by time and space. With the development of network technology, we began to use the Internet to spread our culture. By using the Internet, we can quickly spread our culture and enhance the effectiveness of