信息技术对房地产中介公司收益的影响

2011 IEEE Symposium on Business, Engineering and Industrial Applications (ISBEIA) Pub Date : 2011-12-01 DOI:10.1109/ISBEIA.2011.6088830

Ting Kien Hwa, Mona Isa

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引用次数: 3

摘要

各种资讯科技(例如互联网、短讯、电邮等)在商业上的应用，影响了地产代理公司进行经纪业务的方式。信息技术被用来吸引新的买家/卖家，降低营销成本，并迅速完成房地产交易。本研究探讨资讯科技是否对马来西亚地产代理公司的盈利有显著影响。本研究的数据是根据对97间地产代理公司的问卷调查而编制的。采用因子分析和回归分析来检验两者之间的关系。分析表明，信息技术对地产代理公司的收益有显著的正向影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The significance of information technology on real estate agency firm earnings

The application of various forms of information technology (e.g. internet, SMS, emails etc.) in businesses have affected how brokerage are being conducted by estate agency firms. Information technology is used to attract new buyers/sellers, reduce marketing costs and to close property deals quickly. This study investigates whether information technology has a significant effect on the earnings of estate agency firms in Malaysia. The data for this research are compiled from a questionnaire survey on 97 estate agency firms. Factor analysis and regression analysis are used to examine the relationship. Analysis shows information technology has a positive significant impact on estate agency firm earnings.

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2011 IEEE Symposium on Business, Engineering and Industrial Applications (ISBEIA)

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