商会在web2.0时代有附加价值吗?商会的商业任务

Minerva Estruch Rectoret
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引用次数: 0

摘要

本研究回顾了商会的历史,分析了它们出现的一些原因以及它们在历史上的作用。它进一步分析了巴塞罗那商会(BCC)的历史和发展,成立于1886年。BCC国际部门的重点是评估互联网和web 2.0时代是否危及向加泰罗尼亚公司提供的国际化服务。通过参与BCC商业任务的公司的五个案例研究,分析了这项服务的战略附加值。研究认为,加泰罗尼亚企业的差异特征和附加值在于:公法实体的地位、内置的全球商会网络、可承受的价格以及与政府实体直接获得补贴的渠道。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Do Chambers of Commerce have an added value in the web 2.0 era? Commercial missions by the Chamber
This study goes through the history of Chambers of Commerce, analysing some of the reasons for their appearance as well as their role throughout time. It moves forward to analyse the history and development of the Barcelona Chamber of Commerce (BCC), founded in 1886. Emphasis on the international department of the BCC is made to evaluate whether the Internet and the web 2.0 era have jeopardised the internationalisation services offered to Catalan firms. Through five case studies of firms having participated in commercial missions of the BCC, the strategic added values of this service are analysed. The study concludes that the differential traits and added values are: the status of public law entity, the built-in worldwide chamber network, the affordable price, and the direct channel with governmental entities to obtain subsidies for Catalan firms.
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