Cognitive Exploration of Urban Public Art and Analysis of Design Demands

To explore the public’s cognitive process of the cultural connotations of urban public art, this paper investigates and analyses the elements of the public’s perception of the cultural connotations of sculpture in Hangzhou scenic areas and the suitability of sculpture in scenic scenes, using principal component analysis. The results suggest a two-factor structure, including information about the public’s cultural association with public art and sensory experience. This study provides theoretical support and design decision recommendations for local cultural considerations of urban public art.