运用数码营销工具推广高等教育机构

30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness Pub Date : 2022-05-01 DOI:10.53486/9789975155618.35

Ecaterina Şişcan

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引用次数: 0

摘要

在数字时代，高校与目标群体的沟通方式发生了本质的变化。越来越多的大学正在使用数字营销工具来替代传统的沟通方式。本研究旨在分析运用数位行销工具推广高等教育机构的可能性。

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Applying digital marketing tools in promoting higher education institutions

In the digital age, the way higher education institutions communicate with target groups has undergone essential changes. More and more universities are using digital marketing tools as an alternative to traditional means of communication. This study aims to analyze the possibilities of applying digital marketing tools in the promotion of higher education institutions.

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来源期刊

30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness

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