推广环保产品

Handbook of Research on Economic and Political Implications of Green Trading and Energy Use Pub Date : 1900-01-01 DOI:10.4018/978-1-5225-8547-3.CH017

S. Sen, K. Rajagopal, K. Bhattacharjee

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引用次数: 1

摘要

本章的目的是讨论绿色产品营销的不同方面与一些次要来源的信息。理论分析和数据显示，不同世代对绿色或生态产品的影响越来越大。更具体地说，与老年人相比，年轻一代更喜欢绿色产品。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Marketing of Greener Products

The objective of the chapter is to discuss different aspects of marketing of greener products with some secondary source information. The theoretical analysis and the data reveal that there have been increasing implications of different generations towards greener or ecological products. More specifically, the younger generations prefer the greener products more as compared to older population.

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Handbook of Research on Economic and Political Implications of Green Trading and Energy Use

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