Environmental Strategies and the International Hotel Industry

Abstract Business enterprises worldwide have recognised that linking green objectives to profit goals can be a source of competitive advantage. This paper outlines the forces inducing corporations to adopt proactive stances to environmental strategic postures and the arguments for and against such postures. It presents an expanded concept of efficiency management and a related menu of environmental strategies that corporations can adopt. Empirical evidence of the environmental strategies that are being used and their outcomes is drawn from leading international hotel corporations and from smaller enterprises in this industry and the implications are discussed.