内容分发模式与分发效果分析

Pao Sriprasertsuk, A. Seki, W. Kameyama
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引用次数: 1

摘要

几乎所有传统的广告传播方法都只关注通过某种媒介传播主要信息。然而,互联网和互动媒体的快速发展已经证明了消费者通过口口相传和免费电子邮件等渠道传播信息的力量和效率。然而,一个可以用来分析和衡量这种二次分销效果的广告分销模型却从未被讨论过。因此,在本文中,我们提出了一个广告分布模型,并展示了如何使用该模型来分析主要和次要信息的分布。并对实验结果和分析结果进行了讨论。实验结果表明,该模型可用于广告投放效果的度量和分析。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
On Content Distribution Model and Analyzing Distribution Effectiveness
Almost all traditional methods of advertisement distribution have been concerned only with primary information distribution via certain kinds of media. However, the rapid growth of the Internet and interactive media have demonstrated the power and efficiency of secondary information distribution of information by consumers such as words of mouth and free-mail. However, an advertisement distribution model which can be used to analyze and measure the effectiveness of such secondary distribution has never been discussed. Therefore, in this paper, we propose an advertisement distribution model and show how to use the model to analyze both primary and secondary information distributions. Our experiment and analytical results are also discussed. The experimental result shows that the proposed model can be used to measure and analyze the effectiveness of advertisement distribution.
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