FORMATION OF PROJECT CULTURE IN THE PROCESS OF BACHELOR'S TRAINING OF FASHION DESIGNERS IN HIGHER EDUCATIONAL INSTITUTIONS IN UKRAINE AND DENMARK

The article summarizes the experience of higher education institutions in Ukraine and Denmark on fashion designers’ project culture formation in the process of undergraduate training. It has been determined that project culture is an integral indicator of a specialist’s professional competence, which provides the ability for creative project-transformative activity. Based on the study of professional and educational training programs for clothing designers in Ukrainian and Danish higher education institutions, the content of disciplines in which the key role is assigned to design has been identified and analyzed. It has been proven that the formation of fashion designers’ project culture during bachelor's training in Ukrainian and Danish higher education institutions is effective, provided that specialists are included in the integral process of project activity. It is consistent with the process of purposeful formation of professional competencies. Attention is focused on the importance of stimulating future fashion designers' creative activity as the basis of their ability to creatively solve design tasks and internal self-motivation for creative project self-realization and self-improvement. It has been found that the formation of the project culture of fashion designers in Danish higher education institutions is facilitated by the Scandinavian educational policy, the conceptual idea of which is a combination of theory and professional practice. Based on the comparative analysis, it has been concluded that the educational process in the higher education institutions of Denmark is based on all-pervading projectivity and interdisciplinarity, while in Ukraine the emphasis is on interdisciplinarity and technologicality.