Application and Development of Big Data, Internet of Things and Cloud Computing in Tourism and Its Influence on Traditional Travel Agencies

The organizational form and product form of the tourism industry determine the industrial characteristics that the tourism industry is highly dependent on information. In the past half century, information technology has been promoting the continuous improvement of the service quality and management ability of the tourism industry, and has always made tourism a practitioner of cutting-edge information technology. Therefore, it is necessary to understand the problems existing in the development of traditional travel agencies, find out the opportunities brought by the era of smart travel, and put forward the development strategies of travel agencies. This paper finds a new way out for travel agencies from the perspectives of big data, Internet of Things and cloud computing technology. Combined with the actual needs of tourists, the development strategies of personalized personal tailor, enriching product themes, attaching importance to product brands, strengthening customer relations and improving service quality are put forward for travel agencies.