{"title":"COVID-19大流行期间，苹果消费者在高玛戈隆塔洛的情绪与冲动之间的联系","authors":"Muhamad Irsyad Olii, Irwan Bempah, Larasati Sukmadewi Wibowo","doi":"10.37046/agr.v7i1.18949","DOIUrl":null,"url":null,"abstract":"This present work explores the correlation between emotional intelligence and impulse buying among Apple consumers during the COVID-19 pandemic. It was conducted at Hypermart Gorontalo from August to October 2021. The sample consisted of 30 people collected using an accidental sampling technique directly from the first source with surveys. All data were further analyzed with correlation and path analysis, processed with SPSS 20. The results revealed a negative relationship between emotional intelligence and impulse buying with a correlation coefficient of rxy = -0.479 and a significance value of p = 0.007. Thus, the study concludes that the lower the emotional intelligence, the higher the impulse buying during the COVID-19 pandemic","PeriodicalId":384021,"journal":{"name":"AGRINESIA: Jurnal Ilmiah Agribisnis","volume":"66 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"HUBUNGAN ANTARA KECERDASAN EMOSI DENGAN IMPULSE BUYING PADA KONSUMEN APEL DI HYPERMART GORONTALO DIMASA PANDEMI COVID-19\",\"authors\":\"Muhamad Irsyad Olii, Irwan Bempah, Larasati Sukmadewi Wibowo\",\"doi\":\"10.37046/agr.v7i1.18949\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This present work explores the correlation between emotional intelligence and impulse buying among Apple consumers during the COVID-19 pandemic. It was conducted at Hypermart Gorontalo from August to October 2021. The sample consisted of 30 people collected using an accidental sampling technique directly from the first source with surveys. All data were further analyzed with correlation and path analysis, processed with SPSS 20. The results revealed a negative relationship between emotional intelligence and impulse buying with a correlation coefficient of rxy = -0.479 and a significance value of p = 0.007. Thus, the study concludes that the lower the emotional intelligence, the higher the impulse buying during the COVID-19 pandemic\",\"PeriodicalId\":384021,\"journal\":{\"name\":\"AGRINESIA: Jurnal Ilmiah Agribisnis\",\"volume\":\"66 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-02-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"AGRINESIA: Jurnal Ilmiah Agribisnis\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37046/agr.v7i1.18949\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"AGRINESIA: Jurnal Ilmiah Agribisnis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37046/agr.v7i1.18949","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
HUBUNGAN ANTARA KECERDASAN EMOSI DENGAN IMPULSE BUYING PADA KONSUMEN APEL DI HYPERMART GORONTALO DIMASA PANDEMI COVID-19
This present work explores the correlation between emotional intelligence and impulse buying among Apple consumers during the COVID-19 pandemic. It was conducted at Hypermart Gorontalo from August to October 2021. The sample consisted of 30 people collected using an accidental sampling technique directly from the first source with surveys. All data were further analyzed with correlation and path analysis, processed with SPSS 20. The results revealed a negative relationship between emotional intelligence and impulse buying with a correlation coefficient of rxy = -0.479 and a significance value of p = 0.007. Thus, the study concludes that the lower the emotional intelligence, the higher the impulse buying during the COVID-19 pandemic
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