跨国公司的创新情景以及利用创新获得收益的可能性

K. Sinclair, K. Pandya
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引用次数: 2

摘要

本文关注的是创造力和创新的主题,特别是寻求建立一个多方位的理解,什么是创造力和创新,如何管理和加强它们,以最好地支持新经济中的组织/公司。此外,还研究了最适合培养创造性过程的企业文化风格,包括那些对其产生不利影响的因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A scenario of innovation in a MNC and the potential to gain by exploiting it
This paper is concerned with the subject of creativity and innovation specifically seeking to establish a multi-directional understanding of what creativity and innovation are, how they can be managed and enhanced to best support the organisation/company in the new economy. Additionally, the style of corporate culture best suited to nurturing the creative process has been studied including those factors adversely impacting it.
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