Adaptation of an educational product to changes in the society: management with the help of modern methods

. The article is devoted to the problem of adapting the educational system to the information and digital environment, characterized by the constant growth of heterogeneous information. It is fixed that the educational product requires cardinal and global changes in the field of management and implementation. It is shown that Big Data, if properly instrumented, will become a lever for transforming the entire education system. The competitive advantages of Agile and Scrum project and business process management methods in relation to the applied (classical) educational tools are considered. The significant potential of gamification of the learning process is noted. The conclusion is made about the heuristic nature of the mod-ernization of the educational process and the product through the introduction of modern management techniques that exist on the market, in the context of applied purposes.