Video article as a speech genre

Modern communication is greatly influenced by digital technologies which make available a new type of communication – hybrid oral-written communication, that is texts which contain both verbal and non-verbal components. This research is focused on a video article as a speech genre of academic communication, which appeared relatively recently on digital scientometric platforms. The article describes constitutive features of a video article, its discourse features, and its functional requirements. The video article refers to the oral-written iconic type of text which uses different channels of information transmission, such as oral and written, verbal and non-verbal. This genre can function not only in academic, but also in professional communication, in a number of discourses where the exchange of information about technological processes, professional tools and technologies is important. The variability of information channels in the video article allows detailing the description of the reference communication situation. The article also contains a comparison of the video article genre with other multimodal genres (cinematic text and explanation video). The pragmatics of an academic video article is to convey information to specialists with background knowledge in this area. The iconic code is necessary for more detailed information that is possible when switching to the first signaling system. The video article iconic code is presented in two ways. The first method is a figure with a schematic drawing or a photograph, and the second one is a video clip of the operation using advanced technologies or new tools. A video fragment is always accompanied by a verbal description of what is filmed. The video image has significant explanatory power, allowing the reader to pay attention to various nuances of the situation presented in the video article.