Computational Advertising at Scale

Machine learning literature on Computational Advertising typically tends to focus on the simplistic CTR prediction problem which while being relevant is the tip of the iceberg in terms of the challenges in the field. There is also very little appreciation for the scale at which the real-time-bidding systems operate (200B bid requests/day) or the increasingly adversarial ecosystem all of which add a ton of constraints in terms of feasible solutions. In this talk, I'll highlight some recent efforts in developing models that try to better encapsulate the journey of an ad from the first display to a user to the effect on an actual purchase.