Transformation of cultural identity, tourism and intercultural dialogue: medieval world heritage sites in Serbia between cultural monuments and shrines.

Abstract This chapter deals with the challenges of church heritage in Serbia with a special focus on the monastery complexes under UNESCO protection in Studenica, Sopoćani and Stari Ras, and in the light of Orthodox monastic communities' lifestyles and their relationship with tourism. At the same time, based on the Artis Center experience within a cultural and creative tourism project, this chapter seeks to highlight the possible models of interpretation of sacred places through the prism of so-called female history, or personal history of Serbian medieval rulers' wives and daughters, who are generally foreigners, but as well-respected saints of Serbian Orthodox churches, create exceptional potential for intercultural dialogue.