Research on Xi'an Intangible Cultural Heritage Tourism Development and Protection Taking Xi'an Drum Music as an Example

Intangible cultural heritage is an important part of the revival of traditional Chinese culture, but it is not very optimistic about the protection and inheritance of intangible cultural heritage. Taking Xi'an drum music as an example, this paper analyzes the problems existing in the tourism development of Xi'an City, and discusses how to better combine intangible heritage and tourism under the premise of protection inheritance, and exert the intangible tourism value and cultural value, to fully integrate Xi'an culture and tourism to achieve a win-win situation for social and economic benefits, and also provide a reference for the protection and development of intangible cultural heritage. Keywords—Xi'an drum music; intangible cultural heritage; tourism development