INDICAÇÃO GEOGRÁFICA: O POTENCIAL DA TORTA DE MARISCOS DA ILHA DAS CAIEIRAS – VITÓRIA/ES

The paper aims to analyze the Transaction Cost Economics (TCE) in ethanol distribution market in Goiás, considering the contractual relationship between the ethanol plants with the distributors. The methodology consists of qualitative analysis and bibliographic search, collection of secondary data and primary data. The result points to the importance of coordination of agents in the ethanol distribution market, considering the organization of commercialization groups. In the analysis of TCE verified the presence of behavioral assumptions of bounded rationality and opportunism of the agents; the attributes of the uncertainty of transactions, frequency and specificity of the assets according to research conducted in four ethanol plants. We conclude that the relationship between ethanol plants and the distributors is divided into two governance structures: spot market and contracts (hybrid). The first reveals that there are characteristics of high transaction costs to the market, lack of coordination in the supply chain, high uncertainty and opportunism of the agents, while the sales price depends on supply and demand in the ethanol market. The second, despite the limited rationality of agents and high specificity locational and physical assets, describes a high coordination between agents, especially with the use of contracts (on average one year crop) in the distribution of ethanol. Therefore, the contracts generate greater efficiency and safeguards to ensure the supply of ethanol stability in the market and also allow the reduction of transaction costs, opportunistic actions and environmental uncertainty.