Application analysis of computer web data mining technology in E-commerce

With the development of the Internet, the proportion of e-commerce in people's life is becoming larger and larger. Online shopping has become a major way of shopping and helped people improve their life efficiency. Web data mining technology is a very important technology in e-commerce. The web can deeply mine and analyze the access methods, interest preferences, group characteristics and so on of e-commerce users. These information can help e-commerce push different user groups, and greatly improve the overall promotion effect and benefit of e-commerce. Starting from the web data mining technology, this paper expounds the application process of Web data mining technology used in e-commerce in detail, so as to provide a certain reference for the development of e-commerce.