Evaluating Strategies for Sustainability and Business Performance in the Hotel Industry of Cyprus

Several studies have been carried out on the topic of sustainability management. However, little has been done to evaluate the actual effects of environmental and energy management as applied to the hotel industry. This paper provides an assessment of sustainability aspects and the prospects of proactive environmental management in the hotel industry. For this purpose, interviews have been conducted to a representative sample of four- and five-star hotels in Cyprus. Hotels were chosen based on geographical stratification. Data was collected based on the responses of general managers of the selected hotel enterprises. The results of the study showed that proactive environmental management, and specifically life-cycle and conservation of water resources bring multiple benefits in the hotel industry. It is noteworthy that these benefits create a win-win situation for business and society.