忠诚计划能提高商店忠诚度吗?

Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018) Pub Date : 1900-01-01 DOI:10.2991/ISSEH-18.2019.29

Aang Curatman, A. Suroso, J. Junaedi, Yono Maulana, R. Rahmadi, Soesanty Maulany

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引用次数: 0

摘要

发展和保持客户忠诚度在商业竞争中是至关重要的。因此，本研究旨在探讨顾客及顾客-公司识别(CCID)忠诚卡持卡人对店铺的影响。本研究的样本为100名受访者，他们是印度尼西亚锡雷邦小市场的持卡人。抽样技术是一种有目的的随机。结果表明，忠诚计划对计划忠诚度有显著影响。忠诚计划对CCID和门店忠诚度有显著的正向影响，CCID对门店忠诚度也有影响。并讨论了进一步研究的建议和意义。Keywords-loyalty程序;赛迪;商店忠诚

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Could the Loyalty Program Increase Store Loyalty?

Developing and maintaining customer loyalty is crucial in the business competition. Thus, this study aims to examine the effect of customer and customer-company identification (CCID) loyalty cardholders on the store. The samples in this study were 100 respondents who were cardholders of the minimarkets in Cirebon, Indonesia. The sampling technique is a purposive random. The results show that the loyalty program has a significant influence on program loyalty. Loyalty Program has a significant positive impact on CCID and store loyalty, and CCID has also an effect to store loyalty. Further research recommendation and implication are also discussed. Keywords—loyalty program; CCID; store loyalty

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Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018)

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