Moda artesanal: explorando uma cultura regional brasileira por técnicas e saberes tradicionais

The cultural factor, as a differentiation device, generates an increasing demand for products that express characteristics of certain regions. Northeast Brazil has a vast cultural wealth that values artisanal work. Currently, the cultural identity of several regions has been valued in the fashion universe. Designers and artisans manipulate products and scenarios from the Northeast in their creations. Thereby, this article discusses the development of handmade textiles using the technique of textile reuse or upcycling for the development of a collection of bags inspired by the cultural wealth of Northeast Brazil. The research is based on traditional knowledge, the inspirations of the Northeast textile culture and the cultural fabric of chintz. The final pieces reflect an aware view of the current moment and the link between design and crafts, past and present, sustainability and quality, with symbolic value linked to the cultural roots of people.