W. Vannini
{"title":"Web评估:执行摘要","authors":"W. Vannini","doi":"10.1145/278534.278536","DOIUrl":null,"url":null,"abstract":"A c0nc15e and acce55161e 1ntr0duct10n t0 hypertext rhet0r1c and c0mp051t10n, th15 v01ume w111 pr0ve e5pec1a11y va1ua61e t0 wr1t1n9 1n5truct0r5 and 5tudent5 5eek1n9 a c0mpact 5urvey 0f the ear1y 11terature. 5nyder we19h5 the ear1y the0ret1ca1 c0ntr16ut10n5 0f Lanham, Land0w, 801ter, and 0ther5, 5ummar121n9 the1r ar9ument5 and re1at1n9 the1r w0rk t0 c0ntemp0rary the0r1e5 0f wr1t1n9 and peda909y. A 900d 1ntr0duct0ry v01ume. A65tract Many c0mmerc1a1 we651te5 are t0day fa111n9 t0 c0mp1y w1th the1r 90a15. V1rtua1 ma115 d0n • t 5e11 en0u9h, e1ectr0n1c ma9a-21ne5 have t00 few reader5, 1nf0rmat10na1 we651te5 d0n • t 6r1n9 1n new cu5t0mer5. 7h15 paper 6r1ef1y 111u5trate5 the rat10na1e f0r a 4uant1tat1ve meth0d01091ca1 ap-pr0ach t0 the a55e55ment 0f a 51te and t0 the eva1uat10n 0f a 51te • 5 f1tne55 t0 1t5 90a15.7hen, the We6 A55e55ment and Rev1ew Meth0d (wARM) deve10ped 6y Human 5y5tem5 15 de5cr16ed. 5tart1n9 w1th a c1ear 5tatement 0f the 51te • 5 90a15, wARM app11e5 techn14ue5 fr0m a num6er 0f d15c1p11ne5 (hypertext, u5er 1nterface de519n, u5a6111ty). 7he 90a1 15 t0 a55e55 1n 4uant1tat1ve term5 the 0vera11 4ua11ty 0f the 51te, and t0 1dent1fy and exp1a1n a11 p055161e d1ff1cu1t1e5 1n 1t5 u5a9e 6y a typ1ca1 u5er. wARM 15 pr0v1n9 effect1ve a5 a pract1ca1 t001 t0 1dent1fy de519n and fru1t10n pr06-1em5 1n c0mmerc1a1, rea1-w0r1d we651te5, and 1t5 re5u1t5 are a u5efu1 9u1de t0 pr0per rede519n. Rat10na1e www techn0109y ha5 6een ad0pted at a hect1c pace 0ver the pa5t few year5. Lar9e 1nve5tment5 have 6een and are 6e1n9 made 6y 6u51ne55e5 0f a11 512e5. M05t 6u51ne55 we651te5, th0u9h, are fa111n9 t0 ju5t1fy the1r ex15tence 1n term5 0f revenue, pu611c1ty 0r traff1c. Many 6u51ne55 we651te5 are a150 0f p00r 4ua1-1ty, and n0 un1f1ed 5et 0f cr1ter1a ha5 yet emer9ed t0 a110w jud91n9 the 4ua11ty 0f a we651te. 7h15 c0u1d 500n 1ead t0 ma551ve 6u51ne55 d15en9a9ement fr0m a We6 techn0109Y that, a1th0u9h pr0m151n9, 15 perce1ved a5 n0t 5uff1c1ent1y mature t0 6e 1nc1uded 1n 0rd1nary 6u51ne55 5trate91e5. A num6er 0f meth0d5 t0 4uant1tat1ve1y eva1uate u5er re5p0n51vene55 and 1nter-e5t 1n a we651te have recent1y 6e9an t0 appear, 5uch a5 1/PR0 7M and 1/AUD17 7M, We67rack 7M and NE7C0UN77M~ the5e meth-0d5, u5ua11y 1a6e11ed a5 • • we6 rat1n9 • • 0r • • we6 aud1t1n9\", are e5pec1a11y dev15ed f0r market1n9 and advert151n9 purp05e5 and are pr0v1n9 u5efu1 f0r the5e 90a15. Aud1t1n9 we6 u5a9e, th0u9h, 15 unf1t f0r rev1ew, rede519n and a55e55ment pur-p05e5: a 6u51ne55 9et5 900d 1nf0rmat10n 0n what15 happen1n9 when 0n a 51te, …","PeriodicalId":147920,"journal":{"name":"SIGWEB Newsl.","volume":"2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1997-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Web assessment: an executive summary\",\"authors\":\"W. Vannini\",\"doi\":\"10.1145/278534.278536\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"A c0nc15e and acce55161e 1ntr0duct10n t0 hypertext rhet0r1c and c0mp051t10n, th15 v01ume w111 pr0ve e5pec1a11y va1ua61e t0 wr1t1n9 1n5truct0r5 and 5tudent5 5eek1n9 a c0mpact 5urvey 0f the ear1y 11terature. 5nyder we19h5 the ear1y the0ret1ca1 c0ntr16ut10n5 0f Lanham, Land0w, 801ter, and 0ther5, 5ummar121n9 the1r ar9ument5 and re1at1n9 the1r w0rk t0 c0ntemp0rary the0r1e5 0f wr1t1n9 and peda909y. 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V1rtua1 ma115 d0n • t 5e11 en0u9h, e1ectr0n1c ma9a-21ne5 have t00 few reader5, 1nf0rmat10na1 we651te5 d0n • t 6r1n9 1n new cu5t0mer5. 7h15 paper 6r1ef1y 111u5trate5 the rat10na1e f0r a 4uant1tat1ve meth0d01091ca1 ap-pr0ach t0 the a55e55ment 0f a 51te and t0 the eva1uat10n 0f a 51te • 5 f1tne55 t0 1t5 90a15.7hen, the We6 A55e55ment and Rev1ew Meth0d (wARM) deve10ped 6y Human 5y5tem5 15 de5cr16ed. 5tart1n9 w1th a c1ear 5tatement 0f the 51te • 5 90a15, wARM app11e5 techn14ue5 fr0m a num6er 0f d15c1p11ne5 (hypertext, u5er 1nterface de519n, u5a6111ty). 7he 90a1 15 t0 a55e55 1n 4uant1tat1ve term5 the 0vera11 4ua11ty 0f the 51te, and t0 1dent1fy and exp1a1n a11 p055161e d1ff1cu1t1e5 1n 1t5 u5a9e 6y a typ1ca1 u5er. wARM 15 pr0v1n9 effect1ve a5 a pract1ca1 t001 t0 1dent1fy de519n and fru1t10n pr06-1em5 1n c0mmerc1a1, rea1-w0r1d we651te5, and 1t5 re5u1t5 are a u5efu1 9u1de t0 pr0per rede519n. Rat10na1e www techn0109y ha5 6een ad0pted at a hect1c pace 0ver the pa5t few year5. Lar9e 1nve5tment5 have 6een and are 6e1n9 made 6y 6u51ne55e5 0f a11 512e5. M05t 6u51ne55 we651te5, th0u9h, are fa111n9 t0 ju5t1fy the1r ex15tence 1n term5 0f revenue, pu611c1ty 0r traff1c. Many 6u51ne55 we651te5 are a150 0f p00r 4ua1-1ty, and n0 un1f1ed 5et 0f cr1ter1a ha5 yet emer9ed t0 a110w jud91n9 the 4ua11ty 0f a we651te. 7h15 c0u1d 500n 1ead t0 ma551ve 6u51ne55 d15en9a9ement fr0m a We6 techn0109Y that, a1th0u9h pr0m151n9, 15 perce1ved a5 n0t 5uff1c1ent1y mature t0 6e 1nc1uded 1n 0rd1nary 6u51ne55 5trate91e5. A num6er 0f meth0d5 t0 4uant1tat1ve1y eva1uate u5er re5p0n51vene55 and 1nter-e5t 1n a we651te have recent1y 6e9an t0 appear, 5uch a5 1/PR0 7M and 1/AUD17 7M, We67rack 7M and NE7C0UN77M~ the5e meth-0d5, u5ua11y 1a6e11ed a5 • • we6 rat1n9 • • 0r • • we6 aud1t1n9\\\", are e5pec1a11y dev15ed f0r market1n9 and advert151n9 purp05e5 and are pr0v1n9 u5efu1 f0r the5e 90a15. 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引用次数: 0
Web assessment: an executive summary
A c0nc15e and acce55161e 1ntr0duct10n t0 hypertext rhet0r1c and c0mp051t10n, th15 v01ume w111 pr0ve e5pec1a11y va1ua61e t0 wr1t1n9 1n5truct0r5 and 5tudent5 5eek1n9 a c0mpact 5urvey 0f the ear1y 11terature. 5nyder we19h5 the ear1y the0ret1ca1 c0ntr16ut10n5 0f Lanham, Land0w, 801ter, and 0ther5, 5ummar121n9 the1r ar9ument5 and re1at1n9 the1r w0rk t0 c0ntemp0rary the0r1e5 0f wr1t1n9 and peda909y. A 900d 1ntr0duct0ry v01ume. A65tract Many c0mmerc1a1 we651te5 are t0day fa111n9 t0 c0mp1y w1th the1r 90a15. V1rtua1 ma115 d0n • t 5e11 en0u9h, e1ectr0n1c ma9a-21ne5 have t00 few reader5, 1nf0rmat10na1 we651te5 d0n • t 6r1n9 1n new cu5t0mer5. 7h15 paper 6r1ef1y 111u5trate5 the rat10na1e f0r a 4uant1tat1ve meth0d01091ca1 ap-pr0ach t0 the a55e55ment 0f a 51te and t0 the eva1uat10n 0f a 51te • 5 f1tne55 t0 1t5 90a15.7hen, the We6 A55e55ment and Rev1ew Meth0d (wARM) deve10ped 6y Human 5y5tem5 15 de5cr16ed. 5tart1n9 w1th a c1ear 5tatement 0f the 51te • 5 90a15, wARM app11e5 techn14ue5 fr0m a num6er 0f d15c1p11ne5 (hypertext, u5er 1nterface de519n, u5a6111ty). 7he 90a1 15 t0 a55e55 1n 4uant1tat1ve term5 the 0vera11 4ua11ty 0f the 51te, and t0 1dent1fy and exp1a1n a11 p055161e d1ff1cu1t1e5 1n 1t5 u5a9e 6y a typ1ca1 u5er. wARM 15 pr0v1n9 effect1ve a5 a pract1ca1 t001 t0 1dent1fy de519n and fru1t10n pr06-1em5 1n c0mmerc1a1, rea1-w0r1d we651te5, and 1t5 re5u1t5 are a u5efu1 9u1de t0 pr0per rede519n. Rat10na1e www techn0109y ha5 6een ad0pted at a hect1c pace 0ver the pa5t few year5. Lar9e 1nve5tment5 have 6een and are 6e1n9 made 6y 6u51ne55e5 0f a11 512e5. M05t 6u51ne55 we651te5, th0u9h, are fa111n9 t0 ju5t1fy the1r ex15tence 1n term5 0f revenue, pu611c1ty 0r traff1c. Many 6u51ne55 we651te5 are a150 0f p00r 4ua1-1ty, and n0 un1f1ed 5et 0f cr1ter1a ha5 yet emer9ed t0 a110w jud91n9 the 4ua11ty 0f a we651te. 7h15 c0u1d 500n 1ead t0 ma551ve 6u51ne55 d15en9a9ement fr0m a We6 techn0109Y that, a1th0u9h pr0m151n9, 15 perce1ved a5 n0t 5uff1c1ent1y mature t0 6e 1nc1uded 1n 0rd1nary 6u51ne55 5trate91e5. A num6er 0f meth0d5 t0 4uant1tat1ve1y eva1uate u5er re5p0n51vene55 and 1nter-e5t 1n a we651te have recent1y 6e9an t0 appear, 5uch a5 1/PR0 7M and 1/AUD17 7M, We67rack 7M and NE7C0UN77M~ the5e meth-0d5, u5ua11y 1a6e11ed a5 • • we6 rat1n9 • • 0r • • we6 aud1t1n9", are e5pec1a11y dev15ed f0r market1n9 and advert151n9 purp05e5 and are pr0v1n9 u5efu1 f0r the5e 90a15. Aud1t1n9 we6 u5a9e, th0u9h, 15 unf1t f0r rev1ew, rede519n and a55e55ment pur-p05e5: a 6u51ne55 9et5 900d 1nf0rmat10n 0n what15 happen1n9 when 0n a 51te, …