Research on Business Model Innovation of Chinese Music Industry in the Era of Digital Economy 2.0 ——Take Netease Cloud Music as an Example

As the most active field of technological innovation, service innovation and business innovation, digital economy has entered the 2.0 era of rapid penetration of digital technology, deep concentration of industry and comprehensive integration of platforms driven by mobile Internet, big data, cloud computing, Internet of things and artificial intelligence. Digital economy has reshaped the music industry in terms of R & D, production and sales. From the perspective of digital economy, combined with the case of Netease Cloud Music, using the thinking mode of business model canvas, this paper analyzes the innovation of business model of Chinese music industry, and puts forward suggestions for the development of music industry.