Investigation of High-Growth Firms in the SME sector via the Perspective of Owners and CEOs using Wordclouds

High growth firms are of special interest among SMEs due to their outstanding value added to economic growth and potential to be resilient towards turbulence generated by globalised market factors. In this study we discuss the information extracted out of textual data collected from owners and CEOs of small and medium-sized enterprises (SMEs) with high growth rates in Hungary during face-to-face workshops. In order to condense the high variety of given answers to various predefined questions the method of Word Cloud analysis was used to represent the focuses and opinions of the interviewees. Such a usage of the method of Word Cloud visualisation of textual data at this time is still rather uncommon for questionnaire analyses, however it entails a high potential for understanding the point of view of the interviewees beside conventional data gathering techniques.