Hugo Alberto Rivera Rodríguez, Jorge Hernan Gomez, Luz Sofía Méndez
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Manual Para La Realización del Anàlisis de las Fuerzas del Mercado en Pymes (Guide to Analyze the Market Forces - in Spanish)
The document guides the development of the diagnosis of market forces developed by Michael Porter. Explains more than 60 variables that make up the modelop. It is a useful tool for consultants who will serve as a working tool, and for employers in a permanent reference guide once the process is completed accompaniment.