An Insight of Machine Learning in Web Network Analysis

The World Wide Web is immensely rich in knowledge. The knowledge comes from both the content and distinctive characteristics of the web like its hyperlink structure. The problem comes in digging the relevant data from the web and giving the most appropriate decision to solve the given problem, which can be used for improving any business organisation. The effective solution of the problem depends on how efficiently and effectively the analysis of the web data is done. In analysing the data on web, not only relevant content analysis is essential but also the analysis of web structure is important. This article gives a brief introduction about the various terminologies and measures like centrality, Page Rank, and density used in the web networking analysis. This article will also give a brief introduction about the various supervised ML techniques such as classification, regression, and unsupervised machine learning techniques such as clustering, etc., which are very useful in analysing the web network so that user can make quick and effective decision making