Sustainability and product life cycle in circular economy

Circular economy and business according to its principles are gaining in importance in increasingly competitive business conditions. The main goal of the company is to make a profit through respect for the environmental and social dimensions. Through sustainable development and the application of the zero-waste principle, the emphasis is shifted to production that saves resources and uses renewable energy. The aim of this paper is to emphasize the connection between sustainable development and circular economy, as well as the possibility of extending the life of products and raw materials through the concept of the circular economy. The importance of this topic stems from the need to align economic goals with the goals of preserving resources and the environment. The main purpose is to show the connection between sustainable development and the circular economy, as well as to point out how compliance with standards and recommendations can help in the transition from a linear to a circular way of doing business.