Linguistic security in the context of value, ideological and social changes

The work is devoted to analyzing the phenomenon of human language and information security in modern media dis-course. This article examines some approaches to understanding communicative manipulation techniques through media coverage of «anti-vaxxers». The authors of the article carried out a discourse analysis of 100 media materials from the beginning of the pandemic in March 2020 to December 2021. The model of manipulation based on the image of the «enemy», its strategies and tactics are analyzed. The appearance of such concepts as «covid-dissidence» and «vaccin dissidence» and their impact on society are traced. According to the results of the study, the authors offered markers to identify signs of manipulation in mass media texts on the topic of «anti-vaxxers», such as the lexicon on fascist themes, lexicon on the themes of fear and aggression, invective words and the use of precedent personalities and phenomena for this topic. One of the mechanisms to counteract the negative communicative influence based on the National Security Strategy 2021 and announced by the President of the RF V. V. Putin is an obligatory elementary rhetorical training for schoolchildren and students in the system of secondary and higher education, forming skills of receptive and productive types of speech activity, speech interaction skills, dialogue skills, as well as improving the methods of teaching rhetoric in pedagogical universities with an emphasis on the meta-subject approach.