金融服务业买卖双方关系质量的影响

Xianglin Chen
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引用次数: 0

摘要

本研究从金融服务行业的角度考察了有关买卖双方关系质量的一些问题。研究的目的是调查影响金融服务行业买卖双方关系质量的因素,包括客户知识、客户导向、专业知识和相似性。本研究将采用定量分析,采用样本仪和多元回归分析,采用SPSS 23.0版本软件。本文认为客户关系质量将由几个独立变量决定。因此,检验金融服务业买卖双方关系质量的意义是及时的。本研究将采用问卷调查的方式,检视顾客关系品质在买卖双方对各种因素对关系品质影响的认知。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Impact of Seller-Buyer Relationship Quality in the Financial Service Industry
The investigation examined some issues regarding relationship quality between buyer and seller from the perspective of an (a) financial service industry. The aim of the research investigate factors affecting relationship quality between buyer and seller in the financial service industry, and maintain a stronger and long-term relationship include client knowledge, customer orientation, expertise and similarity. The study will apply quantitative analysis which use sample instrument with the multiple regression analysis and employed the SPSS 23.0 version software. The paper has been argued customer relationship quality that will be determined by a few independent variables. Thus, it is timely to test the significance of relationship quality among buyers and sellers in the financial service industry. The research will utilize a questionnaire survey to examine customer relationship quality between buyer and seller perceptions of the influence of the various factors on relationship quality.
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