当客户要求多天住宿时,酒店客房的动态定价

Selvaprabu Nadarajah, Yun Fong Lim, Qing Ding
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引用次数: 9

摘要

我们研究了一家酒店所面临的动态定价问题,该问题是为了使单一类型客房的预期收益最大化。对房间的需求是随机和非固定的。我们对该问题的马尔可夫决策过程公式确定了每一天房间(资源)的最优预订价格,同时考虑了客户要求的多天住宿(产品)期间房间容量的可用性。为了提供有吸引力的多天住宿的平均每日价格,酒店不仅应该大幅提高一些高需求天数的预订价格,而且应该大幅降低紧挨着这些高需求天数的低需求天数的预订价格。这种策略结构洞察力基于对小问题实例的分析和精确数值解。对于较大的问题实例,我们开发了一个基于近似线性规划的定价策略,并针对固定价格启发式和单日分解方法对其进行数值基准测试。我们的定价策略优于这些基准,并比单日分解方法产生高达7%的收入。执行我们的政策结构洞察力,这可能会简化实施,导致收入损失不到1%。我们的发现对于涉及多种产品使用的可分配资源的动态定价的应用程序具有潜在的相关性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Dynamic Pricing for Hotel Rooms When Customers Request Multiple-Day Stays
We study the dynamic pricing problem faced by a hotel that maximizes expected revenue from a single type of rooms. Demand for the rooms is stochastic and non-stationary. Our Markov decision process formulation of this problem determines the optimal booking price of rooms (resources) for each individual day, while considering the availability of room capacity throughout the multiple-day stays (products) requested by customers. To offer attractive average daily prices for multiple-day stays, the hotel should not only substantially raise the booking prices for some high-demand days, but also significantly lower the booking prices for the low-demand days that are immediately adjacent to these high-demand days. This policy-structure insight is based on analysis and exact numerical solutions of small problem instances. For larger problem instances, we develop an approximate linear programming based pricing policy and numerically benchmark it against both a fixed-price heuristic and a single-day decomposition approach. Our pricing policy outperforms these benchmarks and generates up to 7% more revenue than the single-day decomposition approach. Enforcing our policy-structure insight, which may simplify the implementation, results in revenue losses of less than 1%. Our findings are potentially relevant beyond the hotel domain for applications involving the dynamic pricing of capacitated resources used by multiple products.
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