The Motivation and Performance Analysis of the Multinational Strategic Alliance between BYD and Toyota

: With the rapid development of our economy and society, people's life has been improved and living standards have been improving. The number of domestic motor vehicles has been increasing and the per capita vehicle share has been further improving. And as people's awareness of environmental protection continues to strengthen, traditional cars are gradually been replaced by new energy vehicles. [1] Therefore, in the increasingly fierce new energy vehicle market, it has become one of the important ways for domestic automobile enterprises to develop and expand their business to reach cooperation with large foreign companies, form strategic alliances, develop more competitive new products, provide customers with better quality products, set up the benchmark of the industry, and improve the competitive strength of enterprises.