DIAGNOSTICS OF THE STATE AND PATTERNS OF TOURISM INFRASTRUCTURE DEVELOPMENT IN DONETSK ECONOMIC REGION

Objective. The objective of the article is to identify the tourism infrastructure development trends in Donetsk economic region on the basis of diagnostics of its subjects' main activities indi­cators. Methods. To achieve the set tasks and goals, the following research methods are applied in the work: systematic and complex analysis, comparative methods (to highlight specific features and differences between tourist operators and travel agents), computational and analytical (to de­termine the key development trends of the tourist infrastructure subjects of the Donetsk economic region), graphic and tabular methods (for visualization of statistical material, visualization of theoretical and practical provisions). Results. The analysis of the main indicators of the tourist infrastructure subjects' activities of Donetsk economic region (tourist operators, travel agents and subjects carrying out excursion activities) makes it possible to identify key trends in their development, namely: 1) a significant decrease in both the total number of tourism entities in the Donetsk economic region and their number in the Donetsk region, with a constant increase in the corresponding entities in Luhansk region; 2) a significant reduction of tour operators and travel agents' number in Donetsk region and Donetsk economic region, against the background of a significant increase of travel agents' number in Luhansk region, with the complete absence of tour operators on its territory; 3) a constant increase in key performance indicators of the tourism infrastructure subjects of Donetsk economic region, including income from the provision of tourism services, the number of tourists and sightseers served by tour operators and travel agents, as well as the average number of full­time employees, which indicates an increase in region consumer demand for tourism products and services.