零售区域饱和下的零售店竞争区位问题

Jun Yang, Chao-fen Yang
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引用次数: 6

摘要

零售店选址决策是零售企业经营管理的重要内容。竞争性设施选址模型为一个或多个新的竞争性设施寻求最佳选址,以最大限度地提高这些设施所获得的市场份额。本文研究了零售区域饱和的竞争区位问题。本文首先分析了影响零售业区位竞争的因素:引力规律和零售区域饱和,在此基础上建立了考虑零售区域饱和的零售商店竞争区位模型。提出了求解该模型的最大最小蚁群算法,并进行了计算实验。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The retail stores' competitive location problem with retail regional saturation
The retail stores location decision is vital for the retail management. Competitive facility location models seek the best location(s) for one or more new competing facilities that maximize the market share captured by the facilities. This paper studies a new competitive location problem with retail regional saturation. This article first analyze the effective factors: rule of gravitation and retail regional saturation, then formulate the retail stores' competitive location model with retail regional saturation. The max-min ant algorithm to solve this model is developed and computational experiment is described.
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