An Analysis of Branding HR Department Activities For Strategic Value Creation

This study explored Human Resource Executives’ (HREs) perceptions of HR branding actions and found that branding human resources creates organizational value. Additionally, the company and human resource alignment appeared to affect human resource branding. Many participants described HR programs and services that were implemented in their companies. Most examples provided, though, did not include branding, per se, of those HR activities. This finding strongly suggests that human resource branding is in an early stage of development. The study revealed that HREs perceive that branding is a beneficial tool to facilitate the demonstration of human resource strategic value creation.