分析影响顾客满意度的因素在Indomaret Hayam Wuruk Purwodadi

Akhmad Nurrofi
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引用次数: 1

摘要

本研究旨在检验和分析公司形象、价格感知和服务质量对消费者满意度的影响,以Indomaret Minimarket Jl为例。Hayam Wuruk Purwodadi。数据收集是通过向115名消费者分发调查问卷来完成的。本研究的数据分析使用SPSS 21版。本研究采用的抽样技术为人口普查法,数据检验技术包括因子分析的效度检验和Cronbach Alpha的信度检验。经典假设检验和多元线性回归分析,对研究假设进行检验和证明。分析结果表明,第一个方程为Y = 0.254X1 + 0.029X2 + 0.551X3,即可变的公司形象、服务质量对可变的顾客满意度有正向影响,而价格感知对消费者满意度没有影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Analisis Faktor-Faktor yang Mempengaruhi Kepuasan Pelanggan di Indomaret Hayam Wuruk Purwodadi
This study aims to test and analyze the effect of company image, price perception and service quality on consumer satisfaction, case study at Indomaret Minimarket Jl. Hayam Wuruk Purwodadi. Data collection is done through distributing questionnaires to 115 consumers. Data analysis in this study using SPSS version 21. The sampling technique used is the census method and the data testing techniques used in this study include the validity test with factor analysis, test reliability with Cronbach Alpha. Classical assumption tests and multiple linear regression analysis, to test and prove the research hypothesis. The results of the analysis show that the first equation is Y = 0.254X1 + 0.029X2 + 0.551X3 which means the variable company image, service quality has a positive effect on the variable customer satisfaction, while the price perception does not affect consumer satisfaction.
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