Information and analytical activities in the development of information society

The purpose of the article is to reveal the peculiarities of the development of information and analytical activities in the process of society digital development. Research methodology is based on the application of logical, chronological, systemic-and-structural, and comparative methods (to generalise theoretical and methodological principles, as well as the analysis of innovative approaches to information-analytical activity in modern trends of information society); the method of cognitive analysis (to distinguish the basic characteristics of information society and identify the principles of information and analytical activities); and method of deduction and theoretical generalisation (to specify research findings). Scientific novelty. Information and analytical activities in the information society was studied; the essence of the concepts ‘information’ and ‘analytics’ has been clarified; trends in the development of information and analytical activities at the current stage have been revealed. Conclusions. In accordance with the development trends of modern society, the main goal of information and analytical activities at the beginning of the third decade of the XXI century is obtaining not information as such, but socially and culturally significant information, characterised by a high level of reliability, relevance, and quality. Therefore, the development of information and analytical activities based on the selection and arrangement of information is directly related to its pragmatic meaning, that is, the possibility of reasonable use at this stage of the evolution of public space, in accordance with the specifics of the situation and the level of knowledge. The creative, experimental beginning of information and analytical activity at the current stage promotes the use of branch analytical approaches in various fields. Accordingly, the development of industry information analytics becomes important, which generates specific approaches, methods, and techniques that have an applied socially significant effect. Keywords: information society, information, analytics, information and analytical activities.